Narrative
Moving and real, testimonials bring authenticity and emotion to every story. Whether it’s a mother’s drive to change her family’s future, or Detroiters sharing the impact of internet access on their lives, nobody tells it better than the people living through their experience.
While sourcing stories for a testimonial campaign, we came across Jessica and her experience with Rocket. Just hearing her experience moved us to the point where we decided to center our campaign around this incredible woman and her family.
Changing the Course
There's a digital divide in Detroit between those who have access to technology and those who don't.
That connection means access to a better way of life. We brought together those who have benefitted from Rocket's digital inclusion efforts to share their stories.
We take a senior leader, we pull them outside of their comfort zone, and get their perspective.
This four episode long-form series humanized the folks at the top and helped humanize them across the company.