Partnerships
Things work better together.
Sports
The NFL Draft came to Detroit in the Spring of 2024, and Rocket was there to greet it. With over 700k fans rolling through downtown over the course of 3 days, there was prime opportunity to celebrate the people in our lives without whom we wouldn’t realize our dreams - our dreammate.
One major part of Rocket’s presence at the draft was 257 Dream Drive (check the Experiential section for photos), where fans could walk through a celebration of the sport, fandom and the support of the people who help you achieve your dreams.
The other half of Rocket’s presence was the Dreammates Campaign.
Primarily told through the perspective of the Tagolvailoa brothers, Aidan Hutchinson and his sisters, and Joy Taylor and Taylor Rooks, the Rocket Dreammates campaign was fully integrated through teasers, OOH, video, TVC, Social, media partnerships.
Out of Home
RocketDreammate.com
The ask was for a site to showcase the integrations and metrics surrounding the NFL Draft. What was delivered was a comprehensive showcase of the campaign and its impact on the community.
NCAA College Athletics
Plucky upstart mortgage company leverages partnerships with the NCAA, births the mascot mania trend. Features talent like Gus Johnson. The rest is history.
Who doesn’t love a good Cinderella story?
Brand Partnerships
Avengers/Disney
Who’s more confident than the Avengers? Word of warning: check your surroundings before you go wandering down the middle of the street.
Yogi Bear/WB
Yes. He is really as cool in person as he is on TV.
He-Man and Barbie/Mattel
We made the most of our relationship with Mattel for the 2020 Barbie Super Bowl spot. Integrations included a listing page on Rocket Homes for Castle Grayskull and Barbie’s DreamHouse, complete with a video walkthrough. And you know we had to meme the hell out of the shoot assets for some pretty great content.